WW 269: How to Personalize Your Financial Coaching Program - Solo Show

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A Quick Recap from this episode

I've said it before on the podcast, and I'll say it again: if you want to build a successful money coaching business, your program needs to have a framework. However, I see so many coaches struggle to create a framework that doesn't feel like a copy of something else, so for this episode, I'm sharing a couple different situations you may encounter as a financial coach and how you would personalize your program if you find yourself in that situation.

When you have a framework in place it gives you the language that you need to create an emotional buy-in for your customer and helps you paint the picture of the transformation for them. Plus it also helps you stay organized in your actual coaching.

So once you have that step-by-step methodology in place, how do you personalize it? I want to address some of the scenarios that I've had clients ask me and that I've also personally experienced.

Scenario 1: The prospective client that you might be interacting with has entirely different needs than what your framework addresses.

My best advice for this is that you don’t take them as a client. This is what’s so powerful about having a niche and a framework. It simplifies your coaching. When you take someone on that has entirely different needs, you have to reinvent the wheel in your coaching. Let them know that what they need is out of your wheelhouse and refer them to someone else if you have a network you can tap into.

Scenario 2: The prospective client is actually a couple steps ahead of where you start your program.

Okay, that's cool. You as the coach still need to get on the same page as all of your clients, and if you have a framework that can take them through the process so that you can get on the same page as them, that's equally as important. Take them through your step-by-step method anyway because it’s still going to be beneficial to them to walk through everything and make sure they have things checked off correctly or maybe even open their eyes to a better way of doing something.

Scenario 3: The prospective client has some additional questions that you don't cover in your framework.

For this one you can go one of two ways and neither is wrong. Number one: Ask yourself if you feel comfortable teaching on that topic. You could do some research and pull something together to help them get some of the answers they’re looking for. OR Number two: Explain to them that this isn’t something you cover but why they’re still a good fit for your program and how they’ll benefit from having your framework first and then you can potentially refer them to someone else or some resources for the topic you don’t cover.

Scenario 4: The prospective client reaching out to you is not your ideal client but your framework would still be highly applicable to them.

Again, you have a choice here. You can politely decline and even refer them to someone better suited for their needs or, if they are really excited with working with you, you can take them on. It doesn’t mean you have to change the way you market your program or the demographic you market it to. Be up front about the fact that it was built for a certain subset of people so there may be certain things or verbiage that doesn’t necessarily apply to them.

Scenario 5: You have a paying client (or maybe prospective client) who wants or needs more beyond your framework.

This could be the client wanting to work with you for a longer time span or them simply needing the next step after where your framework leaves off. Either way, you obviously want to make sure that they’re not getting ahead of themselves and instead, covering the right steps first. After that you can offer a continuation program/renewal/retention plan if you’d like to offer them continued support or a brand new program that focuses on that next topic. Just make sure you’re staying true to your overall mission and framework.

So I hope this was helpful in showing you how you can handle these various situations and personalize your financial coaching program as needed. Don’t forget to hop on the waitlist for the Coaching Framework Builder, my new self-paced program launching in August that will help you build out your own methodology to build your thriving money coaching program.

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