WW 204: Content Strategy For Your Money Coaching Business - Solo Show

One of the ways that we really grow and market our business is through content, so for this episode I’m talking all about how you can build out a successful content strategy specifically for your money coaching business. You’ll get some tangible content tips and leave knowing exactly what you need to implement with your own content to save you time while also keeping you booked out! Loving this episode? Take a screenshot and share it on Instagram! Tag me so I can send you some love (@Tess_Wicks)

Listen to the show:

Listen on Spotify

Listen on iTunes

Listen on Stitcher

Resources FROM THIS EPISODE

The Client Attraction Content Matrix is here! Jump inside and get a year’s worth of content in a matter of hours! (Hint: There’s a special deal if you buy The Pricing Formula, first!)
Feel frustrated with pricing your services? Join The Pricing Formula to help you start charging the right price!
Apply for the waitlist to be one of the first to get more information about the Wealthy Coach Blueprint program when the next round rolls out.

OTHER GREAT Resources

Tag me on Instagram @tess_wicks to show yourself working through the Pricing Formula. DM me your questions, thoughts, and feedback and I’ll send you a voice message with answers and so much love!
Want to work with me in my most exclusive coaching package, yet? Email me!

A Quick Recap from this episode

Your ICP - Ideal Client Profile

First, it’s not about you, it’s about them. Every question you’ll answer moving forward that asks about you is really asking how you can be a reflection and an expander for your ICP.

Branding & Positioning

What’s your legacy? What do you want to be “known” for? How do you want others to refer people to you? These all fit into your content pillars.
How often do you show up? How can people make you a habit? Think about your consistency here.
What’s your look and feel? How do you want others to feel when they read/watch/listen to your content? Do you have consistency with that too?
What’s your platform of choice?

Content Types:

Understand that you have people at different stages in your audience and they require different types of content.

The buyer’s journey
Cold leads - aware of you - get to know you
Warm leads - considering you - learn from you
Hot leads - deciding - know that you have a solution for them
Clients - delighters - are working with you

Content Feel:

The strongest content invokes an emotion. When people buy, they are far more likely to buy based on how they feel rather than the logical, rational, decision making they really should be doing. Understanding that as marketers means we can leverage it to attract clients, and then teach them how to spot it and slow down their impulses for the next things that they buy.

Because people buy off of emotion, we need to tap into those so we can meet them where they are.

Fears
Pains
Goals

Content Topics:

Finally, it’s coming up with the ideas for the “what” you’re going to talk about. Topics should be generated using what you know about your ideal clients emotions around your content pillars. All of this will come from you understanding your ideal clients, combine it all together and you can have loads of topics. Then you can choose to talk about those topics leveraging different types of content based on the buyer’s journey.

Content Calendar:

Finally, you’ll map out your content in a calendar. You can use any calendar to do this, but just know, you’ll want to mix up your content types, content feeling, and content topics - this gives you hundreds of options to choose from.

Content Analysis:

A content strategy isn’t complete if you’re not tracking and measuring what’s working and what isn’t. Social media, videos, blogs, and podcasts all have great tracking tools for you to identify what resonates and what doesn’t. Tap into those! Keep track - this will make your life easier as we move on to the last step of your content strategy…

Content Repurposing:

Seriously! Stop trying to reinvent the wheel! You already have great content that’s hit hard so you SHOULD reuse it, and not so great content that you can attempt to tweak or throw away.

Don’t forget that if you’re ready to keep your pricing simple and get some help making more sales, then it’s time for you to grab the Online Coach’s Pricing Workbook below!