WW 275: 7 Beliefs that will Kill your Wealth Coaching Business Before it Really Takes Off - Solo Show

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A Quick Recap from this episode

This one is kind of a hard pill to swallow, but a lot of us have these limiting beliefs that pop up and makes us doubt ourselves and our business. They keep us stuck in our comfort zone where we can't grow and where we tell ourselves that we're safe. For this episode, I'm diving into 7 of the beliefs that will keep you stuck in your comfort zone and keep you from growing your financial coaching business if you let them, plus a little bit about how to navigate each belief.

So here we go - 7 beliefs that will kill your wealth coaching business:

1. You don’t know enough to coach others.

I think this is one that so many of us struggle with, and what’s interesting is that if you listen to this podcast then at some point you’ve had the opposite belief. At some point you realized that there are people struggling and that you could help them, but your brain has started to tell you all the reasons that you shouldn’t pursue this.

You can neutralize this by recognizing that at some point you felt like you knew things that other people lacked. The word we get tripped up on here is ‘enough’ so just be careful with the words you choose to tell yourself. Because enough is never-ending. You only need to know a fraction more than someone else to be able to help them.

2. You can’t make money with coaching.

If you look around and see other money coaches, then you already have proof that will neutralize this one. People wouldn’t do this if they couldn’t make money from it, so if there are coaches in the industry then it’s possible. It’s just about deciding that it’s possible for you. That may be a little harder to convince yourself of, but just start by working on believing that money CAN come from coaching, and then you’ll build up to believing that you can make a sustainable, full-time income from it.

3. One-on-one coaching isn’t scalable or sustainable.

This one goes hand-in-hand with the last one, but is specifically focused on one-on-one coaching. This leads us to the underlying belief that you just can’t make a sustainable income off of this. If you listen to last week’s episode, it will help neutralize this one, and once you get to that place, there are plenty of tools and resources available to help you scale and create a sustainable income.

4. You don’t have time / can’t fit clients into your schedule.

This is another one that, especially for me, I made assumptions about what my clients would be willing to do. I knew that I’d be moving from the U.S. to Europe and I didn’t believe it was going to be viable to work with clients one-on-one. The truth is that you have to make time for anything. If you’re going to run any kind of business, it’s going to require the resource of time.

You have to neutralize this belief by starting to look at your calendar differently, and then starting to look for proof of where people make time for you already. If you’re worried about clients not having the time to fit you into their schedule, you have to stop making assumptions about what other people are going to be willing to do/accommodate. There’s always a way.

5. Clients won’t do the work.

This is sort of a self-fulfilling prophecy because if you believe that your clients won't do the work, you'll end up attracting clients who aren't willing to do the work. Because then most likely, when we're creating our marketing messaging, selling, and having sales conversations, we become apologetic for the work that needs to be done. The truth is, the work has to be done to get results.

We have to give your clients a little more credit than that. We need to believe that there are clients out there that are willing to do the work. So to neutralize this, give your clients the benefit of the doubt and some more credit. You’re already probably prove that doing the work yields results, but you have to show that to your clients.

6. You'll get too many clients and not be able to serve them appropriately.

We talked about this one in last week’s episode too, but much of the heavy lifting can be done from having a framework. Determining this framework will help you actually serve far more clients than you believe you have the capacity for. We also have this weird underlying belief that the only thing that gives us value is having experience, and if we don't have experience, then we have to give this all away for free.

That is total BS. I know that the value that you've already created leading up to this, not only comes from developing this framework, but most likely that you've developed this framework from the experience that you've gleaned from your own transformation. Just continue to assess if you’re currently serving your clients well and then continue to build on that.

7. You’re not cut out for this.

I feel this one in my soul because for so long I believed I wasn't cut out to be an entrepreneur, and there's a lot of underlying beliefs here that you could possibly unpack. So this one is not going to have a clear solution or even a clear neutralization because we need to understand what reason makes you believe you’re not cut out for this?

This is the belief that can be tricky to reverse until we really know what is underlying there. It's just about believing in the possibility of this for you, and neutralizing it enough that we can give ourselves the opportunity to actually pursue it. From there you're going to acquire proof that you are capable of doing this.

So we got a little deep and into the weeds there, but hopefully this was helpful for you in providing you with some tools to pull yourself out of these negative thought spirals, and give you insight around what is possible and different ways to start thinking about things. Determine which beliefs resonate with you and how you want to work on neutralizing them and then ultimately reversing them so that you can really see that this business is available to you and possible for you as well.

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